• • Laying Claim to the Future
  • Chairman's Message
  • CEO's Message
  • Corporate Profile, Our Vision, Our Mission, Our Corporate Values
  • Summary Financial Information
  • Türkiye Finans and Sustainability
  • Sustainability Organization at Türkiye Finans
  • Corporate Governance Organization at Türkiye Finans
  • Awards and Recognition
  • Stakeholders and Stakeholder Participation
  • We Generate Value for our Customers
  • We Generate Value for the Environment
  • We Generate Value for our Employees
  • We Generate Value for the Community
  • About this Report
  • GRI Application Level Check Statement
  • GRI Index

Stakeholders and Stakeholder Participation

Türkiye Finans' success rests upon improving relationships with its core stakeholders.

Stakeholder relations play an important role in designing and implementing effective sustainability and corporate responsibility strategy.

Türkiye Finans’ success rests upon improving relationships with its core stakeholders. Its relations with its stakeholders help the Bank determine its corporate strategy priorities and develop the related policies. In the context of such relations, the Bank defines the sustainable development opportunities introduced by the economic environment and undertakes a higher contribution to economic development by establishing collaborations.

Stakeholder relations constitute a highly valuable source of information of how Türkiye Finans is perceived in the sector and the market, as well as such issues as brand recognition and awareness.

Türkiye Finans has incorporated four of its stakeholder groups in its logo.

Türkiye Finans logotype consists of a flower with four petals.

Each of the petals stands for one of the four key stakeholder groups:

• Customers,
• Employees,
• Shareholders
• and the Community

These four groups are Türkiye Finans’ key stakeholders. All four stakeholder interests are pooled in the center as resembled in the emblem.

Suppliers, the government and regulators are Türkiye Finans’ other stakeholders.

About Türkiye Finans’ main stakeholder groups

Customers: Türkiye Finans subscribes to the idea that the purpose of business is to gain new and loyal customers. Thus, Türkiye Finans believes that customer satisfaction is one of the most important aspects of business success and the foundation of its reputation.

Employees: Türkiye Finans employees are the face of the Bank to the market and its customers and suppliers. The Bank aspires to attract well educated, highly qualified and talented individuals who would like to become the professional bankers. It is committed to providing these talented employees with the training and resources that are required by them to properly serve and advise its customers. Furthermore, the Bank is committed to provide its employees with challenging developmental opportunities and competitive, market-based compensation.

Shareholders: Türkiye Finans seeks to maximize shareholder value as part of its perspective which is oriented towards stakeholder value creation.

Shareholders are certainly an important constituent for the Bank and profit is the critical feature of this approach, but profit is the result rather than the driver in this value creation process.

The Bank believes that creating value for stakeholders in turn creates value for the shareholders.

One cannot create value without creating products and services that customers are willing to buy, offering jobs that employees are willing to fill, building relationships with suppliers that companies are eager to have, and being good citizens in the community.

This stakeholder oriented approach is also the basis to maintain the bank’s reputation, which we deem to be our most valuable asset as a customer-focused bank.

Community: Türkiye Finans believes in corporate social responsibility and carries out its activities as a responsible corporate citizen. The spirit of corporate citizenship suggests that a company that generates profit from the community has an obligation to contribute to its development.

Türkiye Finans has the greatest respect for the community that it is a member of, and carries out its activities to generate value for the community from many aspects.

The Bank has established its donations policy by taking into account donations as a significant tool in contributing to the community, and, since the donations of banks are regulated, the Bank’s donation policy is fully compliant with all relevant laws and regulations.

Stakeholder relations constitute a highly valuable source of information for Türkiye Finans' brand recognition and awareness.

Türkiye Finans’ other shareholders

The government and regulators: The Government and regulators represent an important stakeholder group. The Turkish banking industry is regulated and supervised by the BRSA (Banking Regulation and Supervision Agency), the Savings Deposit Insurance Fund (SDIF), the Treasury, the Central Bank of the Republic of Turkey (CBRT), the Capital Markets Board of Turkey (CMB), related ministries and other regulating bodies.

Türkiye Finans regularly communicates with these bodies whereby fulfilling the reporting and other informative obligations mandated by laws and procedures. The Bank organizes its activities to contribute to the safety and soundness of the financial system by fully complying with the law and legislation regulating the Turkish banking industry.

Türkiye Finans supports the regulators’ efforts to balance the interests of various stakeholders in order to achieve the overall objective of financial stability that will provide the necessary framework for a sustainable growth and an ongoing success of the participation banking sector and the whole industry.

Suppliers: Türkiye Finans aims to establish strong, reliable, legal and long-term relationships with its suppliers and is fully committed to comply with BRSA rules regarding its interaction with suppliers. This also covers the services outsourced by the Bank, such as security and food service.

Dialogue with Stakeholders and Priorities for the Reporting Period

July 2013
Bronze Award in the Banks' Annual Reports category at the international LACP (League of American Communications Professional) 2012 Vision Awards

Corporate communication activities - An important dimension of stakeholder dialogue

Within the framework of its 360-degree continuous communication strategy, Türkiye Finans pressed ahead with its intensive communication efforts in 2013.

The Bank performed a total of 90 communication activities on various platforms in 2013. As a result of these campaigns, extensive coverage was given to Türkiye Finans’ products, services and sponsorship activities in advertisements on TV, the radio, the internet, newspapers, magazines and open air platforms such as stadiums throughout the year. The Bank intensively and systematically shared its messages related to its products and services with all of its stakeholders, particularly its customers.

As a result of the effective PR and communication efforts performed in 2013, the number of news items concerning Türkiye Finans which appeared in the written media increased by 92% compared to 2011 and by 54% compared to 2012, resulting in Türkiye Finans attracting among the highest level of press attention among the banks.

The Bank carried out a number of field events throughout the year. In these events, the Bank demonstrated efforts to raise the popularity, recognition and reputation of the Bank and its products to its customers.

According to the Corporate Brand Perception and Promotion Effect Research performed twice a year, the Bank’s popularity and recognition among its customers, particularly potential customers, as well as the level of admiration commanded by the Bank and the possibility of seeing the Bank in advertisements have all significantly increased.

The Bank’s 2012 Annual Report was granted the Bronze Award in the Banks’ Annual Reports category at the international LACP (League of American Communications Professional) 2012 Vision Awards (July 2013).

Within the scope of efforts in the digital communication-social media area, the Bank’s digital check-up was performed and its digital communication roadmap was issued, accordingly. The necessary analysis and planning was conducted in order to restructure and reposition the Bank’s social media accounts. Under the Corporate Communication Department, the Digital Marketing and Social Platforms Service was established, with the Service entering operation in early 2014.