Our fundamental strategic initiatives and priorities to reach our targets for 2015
Our Bank’s corporate strategy is gathered under the roof of ethical banking. The strategy outlines the following steps, which are aimed at increasing our revenues and efficiency: to excel in areas where the Bank is strong, the development of new products and services, to increase the number of branches, and the diversification of financial resources.
Our Bank determines its roadmap around increasing in sustainable growth and customer satisfaction within the context of the 6 main strategic priorities set out below:
- Increasing the market share of funds collected and realizing growth in funds extended to customers, especially in the retail and entrepreneur segments.;
- Developing new products, developing the infrastructure required to support product, sales and credit tools in line with customers’ needs; and improving sales capabilities.
- Expanding the branch and ATM network, improving channel competency
- Increasing efficiency
- Restructuring of IS infrastructure in a way that it supports multi-channel banking and provides unproblematic integrated customer experience within the scope of the 3-year program
- Improving the customer experience which is shaped by the sales-service model, processes and channels
Türkiye Finans has laid out a five-year plan setting out strategic priorities under which it has redefined its goals and growth roadmap. As called for in that plan, the Bank is currently undertaking a variety of projects with a customer oriented approach and carrying out important progress aimed at further developing its technological infrastructure, business processes and service approach.