2014 Annual Report
Türkiye Finans’ Plans for 2015

Our fundamental strategic initiatives and priorities to reach our targets for 2015

Our Bank’s corporate strategy is gathered under the roof of ethical banking. The strategy outlines the following steps, which are aimed at increasing our revenues and efficiency: to excel in areas where the Bank is strong, the development of new products and services, to increase the number of branches, and the diversification of financial resources.

Our Bank determines its roadmap around increasing in sustainable growth and customer satisfaction within the context of the 6 main strategic priorities set out below:

Türkiye Finans has laid out a five-year plan setting out strategic priorities under which it has redefined its goals and growth roadmap. As called for in that plan, the Bank is currently undertaking a variety of projects with a customer oriented approach and carrying out important progress aimed at further developing its technological infrastructure, business processes and service approach.