2014 Annual Report
Our Vision, Our Mission, Our Corporate Values

Our Vision

Türkiye’de tüm bireysel müşteriler ve şirket sahiplerine ilkeli finansman ve yatırım sağlayan öncü kaynak olmaktır.

Our Mission

In line with the principles of Participation Banking, our mission is to foster value-creation rather than consumption and to share the value that is generated from these activities with our owners of the participation fund, our Employees and our Shareholders in a fair and transparent way. We believe in the Service Value Creation Chain whereby value is the outcome of effective employee interactions with our customers, where we are providing the right products and services, when and where the customer wants it, in the right way all the time. We also believe that, as our reputation is our most important asset, it is also the hardest to replace.

Our Corporate Values

Productive Sharing

We share in order to be productive; and the more that we share, the more productive we are.

Customer-Focused Service

We supply products and services that satisfy our customers’ expectations, whenever and wherever they need them.

Satisfaction

We give importance to the satisfaction of our customers, our employees, our shareholders, and our community.

Superior Service Quality

We constantly improve our service quality by paying heed to our employees’ and customers’ suggestions.

Contributing to the National Economy

We marshal our resources so as to contribute to the development of the national economy. We support local development by preferentially lending such resources back to the places where we have gathered them.

Constant Renewal

We keep a close watch in developments taking place in Turkey and around the world. We provide our employees with current technological and informational support.

Respect for Shared Values

We are respectful of society’s shared values in the conduct of all of our activities.