2014 Annual Report
Strategic Priorities and Main Initiatives for 2014

Our Bank’s corporate strategy is gathered under the roof of ethical banking. The following points are included in our strategy in which we aim to increase revenues and efficiency: excelling in areas where the Bank is strong, the development of new products and services, to increase the number of branches, and the diversification of financial resources.

Our Bank has determined its roadmap, which sets out to increase sustainable growth and customer satisfaction, within the context of the 6 main strategic priorities mentioned below:

Increasing the market share of funds collected, realizing growth in funds supplied to customers especially in the retail and entrepreneur segments
Expanding the branch and ATM network, improving channel competency
Restructuring of the banking system infrastructure in a manner that it supports multi-channel banking and provides a flawless integrated customer experience within the scope of a 3-year program
Developing new products; developing infrastructure required for supporting product, sales and credit tools in line with customers’ needs; improving sales capabilities
Increasing efficiency
Enhancing the customer experience, which is shaped by the sales-service model, processes and sales channels