Türkiye Finans's Plans for 2014

  • Türkiye Finans will focus on industry-specific efforts to serve its customers, particularly SMEs and enterprises operating in the energy, tourism and agriculture sectors, and continue to offer new service packages, as well as solutions aimed to cover sectoral needs.
  • The Bank plans to increase the number of agreements which it has entered into with chambers of craftsmen and industry.
  • The SME Portal, which has been designed and developed for use by the Bank’s customers in the SME and Enterprise Banking segments, is planned to enter operation in the first quarter of 2014.
  • The Bank will launch the Ready Limit practice that aims to meet the financing needs of the Bank customers in the Enterprise Banking segment.
  • The Bank aims to improve its service quality by adding new functions to its Siftah Card and Faal Card products.
  • The Bank will prepare various Tariff Packages with which customers of the Bank in the SME and Enterprise Banking segments may choose the products they will use and determine for how long these products can be used.
  • The Bank will add more features to its debit card.
  • The Bank plans to offer its customers a new credit card called Happy Genç (Happy Young People) which is aimed specifically at students and young employees.
  • The Bank will launch a new product called “Hızlı Nokta” (Fast Point), which will collectively offer customers a number of services, including invoice collection through non-bank channels, as well as TL loading, ticket sales, insurance and financing applications and product sales.
  • The Bank plans to add HDI Limit Assurance, Online Office Building Fire Insurance, POS Insurance, and Loan Insurance and Invoice Insurance during Unemployment to its insurance products portfolio.
  • The Bank plans to launch the “Customer-Specific Dynamic IVR Project” that will allow phone banking services to be offered to customers in a swifter, more reliable and more private manner.

Our basic strategic initiatives and priorities to reach our targets for 2014

  • Growth in collected funds/Increase of market share in supplied funds,
  • Product and sales,
  • Delivery network,
  • Increased efficiency,
  • IT transformation and
  • Customer experience

               
In line with our 5-year strategy, which we have been applying, we aim to achieve a rate of growth each year which is 20% higher than the average growth rate in the banking industry. We project more than 25% growth in collected and supplied funds during 2014. Likewise, we project more than 20% growth in total assets and profitability.

25%
We project more than 25% growth in collected and supplied funds during 2014.